tag:blogger.com,1999:blog-47363331516739948382024-03-14T14:55:32.695+05:30Outdoor Innovation to Build strong brand virtuesA visual impact for a strong brand promise.Anonymoushttp://www.blogger.com/profile/10550798901686102300noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4736333151673994838.post-90306208977309851632008-03-04T10:31:00.001+05:302008-03-04T18:13:59.627+05:30Calcium Sandoz - strong bones<span style="font-family:trebuchet ms;"><a href="http://bp3.blogger.com/_7uGRzY8OlKc/R8zZHID1AtI/AAAAAAAAAJw/X3xgBcWWyhg/s1600-h/a+low+rez.jpg"><span style="font-family:trebuchet ms;"><img id="BLOGGER_PHOTO_ID_5173748788387709650" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://bp3.blogger.com/_7uGRzY8OlKc/R8zZHID1AtI/AAAAAAAAAJw/X3xgBcWWyhg/s400/a+low+rez.jpg" border="0" /></span></a><br /><br /></span><br /><span style="font-family:trebuchet ms;">How often we have used the phrase pillar of strength! A phrase that speaks of brands, people, institutions, et al - and on most occasions rather metaphorically or, at time simply to flatter. But when we at Saatchi had to create a ground breaking idea for calcium sandoz, we went all the way out.</span><br /><p><span style="font-family:trebuchet ms;"><a href="http://bp3.blogger.com/_7uGRzY8OlKc/R8zZHID1AtI/AAAAAAAAAJw/X3xgBcWWyhg/s1600-h/a+low+rez.jpg"><span style="font-family:trebuchet ms;"></span></a></span></p><p><span style="font-family:trebuchet ms;">We went in search of a pillar, that was really one of strength. And attached the<a href="http://bp1.blogger.com/_7uGRzY8OlKc/R8zZHoD1AuI/AAAAAAAAAJ4/6auvmBPtZuE/s1600-h/DSC00025.JPG"><span style="font-family:trebuchet ms;"><img id="BLOGGER_PHOTO_ID_5173748796977644258" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://bp1.blogger.com/_7uGRzY8OlKc/R8zZHoD1AuI/AAAAAAAAAJ4/6auvmBPtZuE/s400/DSC00025.JPG" border="0" /></span></a> perfect brand promise to it. And what you got in the end, was an exciting brand association, a strong visual representation at a high-traffic location. Thus, creating the perfect solution - perfect place, idea, visibility and impact. Take a look!</span></p><p><span style="font-family:Trebuchet MS;">If you wish to see it on site, drive down to the Priyadrashini junction from Sion, take a u turn and get back - you wont miss it. And do let me know what you think of the idea. Creative director Juju Basu and his team of Amit Acherakar and Sandeep Poyekar will be delighted to hear on this.</span></p>Anonymoushttp://www.blogger.com/profile/10550798901686102300noreply@blogger.com2